Senior Manager, Casino Marketing – Limassol 239 views

POSITION SUMMARY:

The Senior Manager, Casino Marketing is responsible for the management and development of the Casino Marketing Strategy, Action Plans and Budgets as well as oversees their implementation to achieve all Casino Marketing and Operational objectives.

The Senior Manager, Casino Marketing is responsible for the overall management of the Casino Marketing Business Unit, while ensuring casino marketing programs, promotions, campaigns, and events are aligned to company objectives and regulatory requirements.

PRIMARY RESPONSIBILITIES:

• Manages and develops the Casino Marketing Strategy, Action Plans, and Budgets based on the directions set forth by the VP Business Development, Casino Marketing & Loyalty Services
• Works closely with the Casino Marketing, Loyalty Services, Business Development, and Market Development teams to oversee the implementation of the Casino Marketing Strategy and Action Plans, while ensuring that they are executed and delivered within time, scope, and budgets
• Ongoing monitors, controls, and evaluates of the Casino Marketing Strategy and Action Plans, to ensure that they are aligned to BU objectives, market trends, and regulatory requirements
• Ongoing liaises with the Database Administration and Analytics teams to analyse the performance of casino marketing initiatives, promotions, and campaigns, and plan accordingly
• Manages and oversees the Manager, Marketing Compliance to ensure that all promotions, campaigns, and events are aligned to CGC Marketing Directives, GDPR, and CARO regulatory requirements, and that all proposals to CGC have received the respective approvals
• Leads, manages and oversees the Manager, Casino Promotions and Campaigns and the Manager, Casino Marketing to ensure that all casino marketing programs, promotions, campaigns, and events are aligned to the Casino Marketing Strategy and BU objectives
• Leads, manages, and oversees the Manager, Market Development to ensure that strategic partnerships and Casino Marketing Programs are aligned to meet BU objectives
• Manages and oversees the Assistant Manager, Content & Communication Channel Optimization to ensure that channels and budgets are maximized to meet BU objectives
• Ongoing liaises with the Business Processes BU to develop SOPs and Workflows, which will continuously improve the Casino Marketing BU efficiency, organization, and productivity in delivering tasks and projects within scope, time, and budgets
• Leads and manages the BU OMNI channel marketing approach across all value delivery points; coordinates with the respective Business Units to achieve marketing and business objectives
• Leads market research initiatives to determine competitiveness, identify insights, and propose actions; identifies new opportunities and proposes improvements as required
• Develops and sets KPIs for BU team members (direct reports) and contributes to the development of Job Descriptions for the Casino Marketing BU
• Participates in the interview process for new Casino Marketing employees. Conducts probation period and yearly evaluations on existing team members performance
• Identifies and meets with potential marketing related business partners as and when required to meet BU objectives
• Participates in meetings with Managers, Senior Managers and Directors from other BUs (Business Development, Loyalty Services, IT, Finance, Gaming Operations, Supply Chain, Surveillance, AML Compliance, Responsible Gaming, Legal and Regulatory Compliance, etc.) for the purpose of project coordination, planning and strategizing as and when required
• Liaises with the Resort Marketing and Branding Business Unit as and when required to achieve marketing and business objectives
• Works closely with Loyalty Service Teams, VIP Teams, and Customer Service teams to ensure that the Casino Marketing value propositions meet patron requirements
• Leads meetings and oversees the smooth running of casino marketing promotions across all online digital assets, and within the Melco Mobile App, VIKs, TVs and other related signage across the Casino floor
• Participates in Mob App product development monthly reviews and suggests solutions and enhancements to improve the customer experience
• Complies with budgetary guidelines, regulatory requirements, processing documents, and maintaining assigned budget categories
• Leads weekly Casino Marketing action plan meetings with team members
• Weekly strategy and progress meetings with the VP Casino Marketing, Business Development & Loyalty Services

QUALIFICATIONS:

Experience

• 7 years’ experience as a Marketing Manager either in a casino operation, e-commerce environment, or high-volume retail industry – or any other relevant field
• 4 years’ experience on budget and cost management
• 4 years’ experience in service rendering
• 4 years’ experience with marketing metrics and analytics
• 4 years’ experience with the designing, implementation, monitoring, and controlling of omni-channel Marketing campaigns and promotions
• 4 years’ experience in leading and motivating teams.
• Experience in market research methods.
• Exposure to a regulatory environment

Education

• Bachelor’s Degree in Marketing Management, Business Administration, or a related field
• Master’s degree in a Marketing or Business-related field
• Professional Certifications in Digital Marketing or Marketing Analytics a plus

Skills / Competencies

•  Excellent leadership and negotiation skills
•  Able to influence and engage the audience
•  Excellent presentation skills
•  Skilled analyst
•  Excellent command of English language
•  Proficient user of analysis and reporting tools
•  Previous experience with Casino software is an advantage

PERSONAL COMPETENCIES:

• Analytical mind set
• A problem solver and self-motivator with good judgment
• A quick and strategic thinker with ability to translate strategies to action
• Ability to perform under pressure and have an aptitude for problem solving
• Energetic and Engaging personality
• Results driven
• Hands on approach to all duties

To apply, please click here: Senior Manager, Casino Marketing – Limassol